Friday, December 30, 2005

Before the Retirement Savings Plans start pitching their services, I thought it would be a good idea to provide some counter balance to their advertising.

Putting advertising into perspective and offer some peace of mind at a time when you're being bombarded with facts figures and fear.

Yes, fear is at the heart of retirement planning advertising. The fear that you won't have enough to provide the lifestyle you desire in your old age. When it comes to retirement planning just remember to factor in all sources of future income in your calculations, and consider what your future expenses will be.

advertisements focused on the 20-40 something market are selling the dream of freedom 55 and claiming you will need a 7 figure nest egg. This is a strategy pushed by financial institutions that you borrowing for a longer period. In the promotion of registered retirement savings plans, banks end up profiting because consumers pour money into these plans instead of paying down their mortgage debt.
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